Cut the Intro: Why Your First Second Should Be the Middle of the Video
How to start a TikTok video: skip the greeting and the setup, open inside the action with a cold open, and add context only once the viewer has chosen to stay.
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How Long Should a Hook Be? Shorter Than Your First Sentence
How long should a hook be on TikTok, Reels and Shorts? Roughly 1.5, 3 and 5 seconds. The real rule: a hook ends when the viewer knows why to stay.