Should Your TikToks Be Over a Minute? What the Payout Rule Costs
Should your TikToks be over 1 minute? The threshold is a payout eligibility rule, not a reach rule. Here is what padding to 61 seconds costs you, and when length earns.
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The Ideal TikTok Video Length in 2026 Is a Format Question
The ideal TikTok video length in 2026 isn't one number — your format sets it. Here are the per-format bands, and when going longer earns more reach than cutting.