How to Reverse-Engineer a Competitor's Viral Reel
A single viral video teaches you almost nothing. Here's how to analyze competitor Reels properly — the six load-bearing questions, and what breaks at 30 videos.
How Instagram Decides What Niche You're In
Instagram's algorithm assigns your niche from the video itself, not your bio. Here's how that classification actually works, and why mixing niches resets your reach.
Ghost Engagement: Views but No Saves, Shares, or Follows
Getting views but no followers on TikTok or Reels means your video earned passive attention and no active signals. Here's how to diagnose it and fix it.
Instagram Reels vs TikTok: What Actually Changes When the Algorithm Changes
We score the same videos for both Reels and TikTok with the same engine. Here's what the score gap actually tells us about how each platform reads content.